creative

purposeful

experiences with

creating meaningful 



I’m a Creative Director and Director with 15+ years crafting content that connects across print, broadcast, social, and digital. I thrive on turning complex challenges into clear, compelling stories, blending design-led thinking with strategic problem solving.
As an empathetic and agile leader, I mentor and guide teams, balancing big-picture vision with attention to detail. From magazines to commercials, social campaigns to TV shows,
I create work that resonates, pushes boundaries, and drives real results, always with curiosity, energy, and a commitment to excellence.

henrietta

Hi, I'm

  • Loblaws
  • Mastermind Toys
  • Hudson Bay & Zellers
  • Home Hardware
  • Canadian Tire
  • No Frills
  • Presdient's Choice
  • Real Canadian Superstore






worked on

A strong focus on brand storytelling, editorial design, and multi-channel content

let's work together

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